Introducing... Profit Story 1.5

A comprehensive sales tool for the beverage industry.

Who can benefit from Profit Story?

Beverage wholesalers, restaurants, breweries, wineries, distilleries, other beverage manufacturers and retailers.

What can Profit Story do for your company?

Profit Story is an excellent tool whether you are salesperson promoting your products or a retailer wishing to analyze your costs and pricing strategies. It is a profitability calculator that instantly generates personalized product proposals, sell-sheets, signs, table-tents, product comparisons and profitability analysis. It is extremely adept at replacing competitive products. Profit Story compares profitability of products, serving styles, pricing, turnover, etc.

See it in action.

Profit Story

• Is designed for both on and off premise applications.
• Clearly analyzes profitability for draft beer, wine, liquor, soda and other bottled beverages.
• Uses an intuitive interface that requires almost no learning time.
• Establishes and shows the advantages to your products and ideas.
• Reveals flaws in competitive proposals.
• Gives you the sale.
  

Profit Story helps accomplish the following goals.

• Generates proposals, profitability summaries, table-tents, sell-sheets and shelf signs.
• Replace competitive products with yours. Create and show clear advantages with side by side comparisons.
• Effectively present new products to retailers.
• Determine most profitable sales and pricing scenarios for your products.
• Help retailers develop price, value and size trade up strategies.
• Clearly and correctly indicate pour cost, markup, margin, gross profit, turnover, wholesale, retail, servings per bottle, case, keg, box etc.
• Evaluate sales scenarios while holding specific pour cost, wholesale or retail constraints.
• Understand sales volume vs. price relationship of any product.
• Increasing perceived value to customer and profitability to retailer by selecting correct size and serving style combinations.
• Dramatizing the effect of a profitability increase by expressing it over a month, quarter or year.
• Increase profit by encouraging customers to trade up to higher retail products.
• Explain effect of reducing service loss through better dispensing system maintenance and server training.
• Helping retailer choose and price economy, midrange, premium and super-premium products.
  

Calculators

Profit Story can analyze and compare unlimited sales scenarios for any beverages. Multiple scenarios can be viewed simultaneously. It has calculators that are designed to analyze all off-premise and on-premise sales. A case calculator will analyze all off premise sales and on premise bottle sales. There are on-premise calculators for draught beer, wine, liquor and soda sales. These will analyze and compare any serving scenario and help choose glass type, glass size, foam height on beer, ice type and level for soda, service loss, cup and CO2 cost. Profit Story will clearly show cost, retail, wholesale, gross profit, turnover, extended gross profit, pour cost, margin and markup. Drop down lists include industry standard sizes for every field. Fields can be locked, forcing others to be recalculated. Graphical and intuitive screen make it extremely easy to understand.

Proposal Generator

If you are in sales, you will find the proposal generator indispensable. The proposal generator lets you instantly take the scenarios from the calculators and turn them into personalized proposals in minutes. These proposals can simply present products or compare you products and ideas to competitive ones. You can modify the proposal templates into your own custom templates to suit you needs. Proposals will print in professional format, addressed to the buyer or manager of the account, and will close with your name and company. The proposals can be printed directly or imported into you favorite word processor. "Proposals" can include letters, shelf-signs, table-tents, sell sheets or a profitability analysis

Customizing Profit Story

Profit Story can be customized to represent your company's product lines. If you are a brewery, winery, liquor or soft drink manufacturer, we can customize Profit Story for you. This includes adding your logos to the Profit Story templates. This is an excellent way to provide a sales tool to your distribution network that will directly enhance the representation of your products.